The goal of any great brand is to be distinguished in a glance from the rest of the jungle — to become a Spotted Zebra.
In nearly every industry, companies are vying for attention. They’re going after the same consumers, they’re trying to one-up each other, and sometimes they’re desperate for attention. It’s every brand for itself.
GREAT BRANDS ARE BUILT ON EMOTION. IT’S THAT EMOTIONAL CONNECTION THAT DRAWS CONSUMERS AND KEEPS THEM LOYAL DESPITE COMPETITION.
This exercise is part of our Spotted Zebra Branding Workbook that helps you discover and define the identity, persona, and voice that will be irresistible to your perfect customers (“The One”).
This is one of our most popular tools for helping companies jump-start their branding efforts. It is highly interactive and designed to uncover emotional connections and brand truths that separate you from your competitors.